How to have more sales conversations

Marketing for Coaches

People often conflate the need for more sales with more marketing. This often means people will put more time into developing leads and keep focusing on potential clients. But the real question you have to ask yourself is if you developed 200 marketing leads, would you necessarily turn all these leads into sales? If not, then you need to focus on your ability to talk with people and sell your product or service.

Today, I talk about why you need to focus on sales conversations and what you can do to initiate those types of talks. I clarify the difference between worrying about obtaining marketing leads and closing sales. I also discuss why you shouldn't feel guilty about trying to initiate sales conversations and help show why people aren't always mad when talking about sales. I also share a script of questions you can use to help transition conversations to discuss sales and the most important question you should keep asking.

“If you have a room with 100 people, and 100 people don't know what you do or how you can help them, then don't be surprised if you don't do business with them.”

- Matthew Kimberley

This week on the Book Yourself Solid® Marketing For Coaches Podcast:

• Clarifying the difference between sales conversations and marketing
• Understanding who you serve and how you help them
• How do you transition from a general conversation to a sales conversation
• Understanding how you can, but likely will not aggravate potential clients by mentioning sales
• A contextual script you can use to transition a conversation into a sales conversation
• Why you need to keep asking “why is that?”

Get More Clients in 60 Days!

Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line?

My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.

Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay

Be sure to share your favorite episodes on social media to help me reach more coaches, like you.

Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.