Do You Need To Be An Expert To Be A Coach?

Marketing for Coaches

Is there a direct correlation between expertise and coaching? As self-employed coaches, it’s easy to let yourself feel trapped in the cycle of not getting clients because you have no experience, but you can’t get experience without actually working with new clients.

In this episode, I talk about how to start your coaching or shift your focus to a new field when you don’t have experience. I discuss some of the ethical things to consider when trying to determine what you can teach. I will talk about ways to focus your program and grow it to work with A-team clients down the road. I also help you validate your lack of experience, and how it’s all about perspective.

“You’ll find the best practitioners aren’t the best teachers. You’ll also find the best teachers aren’t necessarily the best executors. - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• Ethically, how do you sell your services if you are not experienced
• How to increase your prices and your expertise
• Can you coach in something you have not been able to do yourself?
• Adapting your process to your learner

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind

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My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.

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Get More Leads, Prospects & Clients

Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

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