How to Scale Your Business with Affiliate PR with Kaila O’Connor | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment.

00:00 - 00:14 SEO is a big nuance with publishers…

00:15 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:33 – 01:39 Kaila’s Bio

01:40 - 07:00 Marketing Essentials Moment: Components of Marketing

07:01 - 09:58 Welcome to the show, Kaila!

09:59 - 13:05 How affiliate marketing works

13:06 - 14:30 Is it advertising or is it organic?

14:31 - 16:20 Combining PR with affiliate marketing

16:21 - 19:39 The power of brand awareness to conversion

19:40 - 23:56 Determining what type of affiliate strategy for your business

23:57 - 26:30 “Pitching an editor now is similar to pitching an investor, we have to tell the story around the demand and the potential money that can be earned from inclusions.” - Kaila O’Connor

26:31 - 30:05 Tons of shifts in terms of Google ranking and SEO

30:06 - 30:55 For awesome, affordable outfits to your doorstep each month, it's Nadine West!

30:56 - 33:48 Human design concept

33:49 - 34:29 Reach out to Kaila O’Connor at

KMO/world. The first professional service business that is infused with and runs parallel to a Human Design business.

34:30 - 37:51 Listening to your body when something feels off and wrong.

37:52 - 38:36 Share this out in the world, Enjoy your Marketing journey!

38:37 - 39:24 Join The Marketing Expedition Community today!

#publicrelations #pr #marketing #media #branding #socialmedia #pragency #digitalmarketing #publicrelationsagency #socialmediamarketing #publicity #publicist #business #entrepreneur #advertising