))
4: Creativity is coming under siege - how best can marketers ringfence it?
Manage episode 449841803 series 3606164
Audioboom and Marketing Beat's Marketing Bites에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audioboom and Marketing Beat's Marketing Bites 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Covid hit marketing hard, and the resultant global economic downturn has hardly helped matters. In 2024, it feels at times as if creativity is coming under more pressure than ever before – constantly under threat of ceding to rigid economic constraints.
What then, is the answer? How can marketers ensure that creativity is enshrined at all costs? And how best can they go about protecting it?
This is exactly what the latest episode of Marketing Beat’s Marketing Bites is preoccupied with, and we’ll be leaning upon the expert opinion of Flora’s UK head of marketing, Ian Hepburn, who will impart numerous golden nuggets of industry knowhow for our discerning listeners to reflect upon – no least concerning Flora’s immensely successful ‘Skip the Cow’ campaign or even Snickers’ iconic ‘You’re not you when you’re hungry’, from Hepburn’s time at Mars.
We will also be joined by Celtra’s VP of customer success, Natalie Satamoulatos who will shine a spotlight on how harnessing the latest technological advances, and automation in particular, will help supercharge creativity – and ultimately help marketers preserve more control in an increasingly demanding landscape.
What then, is the answer? How can marketers ensure that creativity is enshrined at all costs? And how best can they go about protecting it?
This is exactly what the latest episode of Marketing Beat’s Marketing Bites is preoccupied with, and we’ll be leaning upon the expert opinion of Flora’s UK head of marketing, Ian Hepburn, who will impart numerous golden nuggets of industry knowhow for our discerning listeners to reflect upon – no least concerning Flora’s immensely successful ‘Skip the Cow’ campaign or even Snickers’ iconic ‘You’re not you when you’re hungry’, from Hepburn’s time at Mars.
We will also be joined by Celtra’s VP of customer success, Natalie Satamoulatos who will shine a spotlight on how harnessing the latest technological advances, and automation in particular, will help supercharge creativity – and ultimately help marketers preserve more control in an increasingly demanding landscape.
4 에피소드
공유
