Ep 342: Feeding Into Feedback

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Andrew Peek is joined by Jackie Lipinski and Beth Russell! The crew touches on the impact of surveying your audience and actually implementing features from their feedback! It’s an incredible way to make them feel seen, instill trust and let them know they’ve made a difference that can help others. They talk about how attribution isn’t the full story and the importance of the appointment-to-sales metric.

Story Time (05:15)

• Jackie thinks we should add “Discomfort” as the 6th “D” of why people move, which are currently: Divorce, Diapers, Downsizing, Diamonds, and Death.
• Andrew shares a neat situation where a brand actually listened to him and made the change.
• Beth loved that a builder said “...Attribution is BS!” this week.

Listener Questions (30:03)

• The Incredible Importance of the Appointment-to-Sales Metric
• Google Ads phasing out card payments
• Homeowners list while buyers hang back, pushing inventory higher
  

Things We Love Things We Hate (45:42)

• The Ember mug got Beth through her day.
• Andrew’s favorite was his trip to Jamaica and also his son competed in a Fortnite tournament and got 2nd place!
• Jackie loved sharing Mario video games with her son.

Market Proof Marketing · Ep 342: Feeding Into Feedback

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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