Ep 178: The Challenges Builders Face with Greg Bray

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Technology & Home Builders with Greg Bray

Kevin Oakley is joined by Greg Bray, the Owner of Blue Tangerine, where they discuss a wide range of topics including the roadblocks that builders are facing with Buy Online, what is geofencing and how builders can utilize it in their marketing strategies, the growth of podcasts, and more!

They also discuss:

• When to update or replace your website
• Why the true measure of success for any home builders at the end of the day is measured in leads and sales.
• What geofencing is, how to use it, and how to think about and build layered ad strategies around it.
• Why there’s more value in working together to solve problems vs providing scripts.
• The tug of war they see between IT and Marketing and what the future should look like.
• The history and future of Buy Online and some new thoughts behind it.

Questions? Comments? Email [e-mail] or call 404-369-2595 and we’ll address them on the next episode.

More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!