This week Al and Elo Umeh discuss Terragon, how it benefits the businesses in Africa


Manage episode 301797375 series 2715252
Player FM과 저희 커뮤니티의 IBM Big Data & Analytics Hub, IBM Big Data, and Analytics Hub 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Want to be featured as a guest on Making Data Simple? Reach out to us at [] and tell us why you should be next.

Hosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.

This week on Making Data Simple, we have Elo Umeh, from Terragon Africa’s fastest-growing enterprise marketing technology company. Terragon uses its on-demand marketing cloud platform, attribution software, and deep analytics capability to enable thoughtful, targeted omni-channel access to 100m+ mobile-first African consumers. Elo is the Founder and CEO at Terragon Group. Elo career has spanned over 15 years where he has worked in the mobile and digital media across East and West Africa. He was part of the founding team at Mtech Communications. Elo holds a global executive MBA from IESE business of school where he graduated at the top of his class. Elo also has a Bachelor’s degree in Business Administration from Lagos State University.

Show Notes
4:02 – What keeps you going?

6:15 – Lets dive into Terragon

8:40 – Who are your customers?

11:06 – Define pre-paid

14:40 – What kind of incites and security are you providing?

20:37- What kind of technology is Terragon using?

23:16 – What was it about the smart phone that made you want to go out on your own?

26:10 – Who’s your biggest competitor?

28:20 – What’s next for Terragon?

31:01 – What are the biggest mistakes entrepreneurs make?


Elo Umeh - LinkedIn

Connect with the Team
Producer Kate Brown - LinkedIn.
Producer Steve Templeton - LinkedIn.
Host Al Martin - LinkedIn and Twitter.

162 에피소드