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A Sports Design Podcast by T. Adam Martin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 A Sports Design Podcast by T. Adam Martin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Founding the Internet's First-Ever Sneaker Blog with Nice Kicks Founder Matt Halfhill

1:15:38
 
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Manage episode 274523366 series 1030444
A Sports Design Podcast by T. Adam Martin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 A Sports Design Podcast by T. Adam Martin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

"Apply what you learn [online] and actually do something—even if it's not for making money—just make something. Do something with what you're learning and practice it."

Matt Halfhill, founder of Nice Nicks, is not a monolith or a cliche ‘sneakerhead’. The son of college professors who moved to California from the Midwest, Matt played in a Dixieland Jazz band as a kid, fell in love with sneakers in the Caribbean in Grenada, and dropped out of college to start the Internet’s first-ever sneaker blog. Today, what started as a blog has become a digital media brand that is one of the most trusted in the footwear industry with over 4 million followers on Instagram.

From experimenting with web development in the late 90s to learning to sell overstocked sneakers on eBay from his first job, Matt developed a love of technology and digital communication as a youth.

Halfhill joins MoS to discuss the story of Nice Kicks, its mission to be inlusive of all folks wanting to become a fan of sneakers no matter their level of knowledge about the industry, as well as how the company has evolved over the years.

We discuss the shift of content marketing from brands, what it was like to open and then later popular brick-and-mortar sneaker shop, as well as why news is a commodity and our voice is all we have to sell that is truly unique when it comes to building a digital media brand.

Matt's love of sneakers and his hacker-like mentality for figuring things out has led to a lifelong career in a billion dollar niche at the intersection of sport, culture and fashion.

Listen along as Matt shares the story of NiceKicks.com.

Mentions Include:

My next guest is Dexton Deboree, founder & filmmaker at Falkon®; a content creation company born at the intersection of advertising and entertainiment with clients such as Nike, Brand Jordan, MLB, and more.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

  continue reading

111 에피소드

Artwork
icon공유
 
Manage episode 274523366 series 1030444
A Sports Design Podcast by T. Adam Martin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 A Sports Design Podcast by T. Adam Martin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

"Apply what you learn [online] and actually do something—even if it's not for making money—just make something. Do something with what you're learning and practice it."

Matt Halfhill, founder of Nice Nicks, is not a monolith or a cliche ‘sneakerhead’. The son of college professors who moved to California from the Midwest, Matt played in a Dixieland Jazz band as a kid, fell in love with sneakers in the Caribbean in Grenada, and dropped out of college to start the Internet’s first-ever sneaker blog. Today, what started as a blog has become a digital media brand that is one of the most trusted in the footwear industry with over 4 million followers on Instagram.

From experimenting with web development in the late 90s to learning to sell overstocked sneakers on eBay from his first job, Matt developed a love of technology and digital communication as a youth.

Halfhill joins MoS to discuss the story of Nice Kicks, its mission to be inlusive of all folks wanting to become a fan of sneakers no matter their level of knowledge about the industry, as well as how the company has evolved over the years.

We discuss the shift of content marketing from brands, what it was like to open and then later popular brick-and-mortar sneaker shop, as well as why news is a commodity and our voice is all we have to sell that is truly unique when it comes to building a digital media brand.

Matt's love of sneakers and his hacker-like mentality for figuring things out has led to a lifelong career in a billion dollar niche at the intersection of sport, culture and fashion.

Listen along as Matt shares the story of NiceKicks.com.

Mentions Include:

My next guest is Dexton Deboree, founder & filmmaker at Falkon®; a content creation company born at the intersection of advertising and entertainiment with clients such as Nike, Brand Jordan, MLB, and more.

Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers.

You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop.

Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

  continue reading

111 에피소드

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