Marketing to Find Off-Market Deals


Manage episode 335871745 series 3375590
Player FM과 저희 커뮤니티의 Real Estate Financial Planner LLC and James Orr and James Orr 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Learn how to find off-market deals in Louisville, Kentucky. Especially helpful to find creative financing deals and fixer upper properties using marketing and other strategies.

Topics discussed include:

  • How real estate investors find deals from The Millionaire Real Estate Investor book by Gary Keller et al
  • Why Motivated Sellers? Creative Transactions and Fixer Upper Properties.
  • Where are we in the Real Estate Investor Daily Checklist?
  • 1-Step versus 2-Step Marketing
  • The Importance of Being on the Right Side of the Desk
  • Answering Service Questions and how to make an offer on the first call (to your answering service)
  • How Much to Spend on Marketing Tests?
  • Marketing Beliefs
  • Sifting and Sorting to find the best deals
  • Staying out of the Feast and Famine cycle
  • Looking inside and outside the industry for the best marketing ideas
  • Marketing Modeling Spreadsheet (download available)
  • Target Profit
  • Goals and Metrics
  • Motivated Sellers for Lazy and Poor Folks
  • Lazy Marketing Methods for those with more money than time to find deals
  • Poor Marketing Methods for those with more time to invest in finding deals than money
  • Dan Kennedy's 3 Ms of Marketing: Market, Message and Media
  • Market and info of the best market to pursue
  • Motivated Seller Marketing Headlines (the list)
  • Alternative Marketing Headlines
  • Market to Message Match
  • The importance of making multiple contacts and following up
  • Credibility Packet and Testimonials (downloadable sample available)
  • Commit to Improve Your Response Rate In All Your Marketing
  • Success Ratios: how much work to get a deal from a variety of sources
  • Testing Versus Buying Tested Marketing
  • Sample Elevator Speech
  • Sample Real Estate Investor Business Card (including a special twist used for raising private money)
  • Sample Bandit Signs
  • Adapting to buying from motivated sellers in hot markets (what changes)
  • Why direct mail? Pros and cons.
  • Defining your farm area for direct mail.
  • Mailing List Selection Criteria
  • Mailing List Sources
  • Mailing List Hygiene
  • Direct Mail Marketing Messages (including a number of sample letters and postcards)
  • Direct Mail Marketing Media to use to find deals
  • What name should you use on your marketing?
  • What phone numbers, website, email address and return mailing address should you use on your marketing?
  • Mailing Services
  • Plus much more

This class was recorded to help real estate investors learn how to market to find off-market deals for creative financing and fixer uppers.

Watch the video version of this class and download the handouts from the live in-person version:

Download a copy of the newest version of The World's Greatest Real Estate Deal Analysis Spreadsheet™ by going to:

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