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My biggest fears as a brand strategist
Manage episode 304290118 series 2080152
In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair.
Here are the 7 fears:
- I'm not good enough
- In over my head
- Imposter syndrome
- Just be a designer
- Counter: CLients are happy - Creative recognition
- I don't really understand
- There are other strategists out there, the big boys, that really do it
- Every day new knowledge, frameworks, rebates
- Totaly different opinions
- Branding and marketing folk
- I have an inquisitive nature, so I want to get the full thing
- Counter: Crossing the Mount stupid - Valley of despair - Slope of enlightened - Dunning kruger effect
- I'm in the wrong market
- I work with small brands
- The big brands aren't really my cup of tea
- FMCG space - vs B2B space?
- Counter: Seeing what works across markets is really interesting, ads breadth
- I'm a jack of all trades
- Can you really be a strategist and designer
- Can you really understand the full scope of marketing branding?
- Counter: T-shaped
- It doesn't really matter
- In execution, things happen the way they happen
- Lot's of research just floating around in space, no trajectory
- It's the excessive stuff that gets you there
- I'm doing this for me
- I want to sound smart, ego talking
- Just get down to work
- Taking the time to take a step back has value
- I'm learning from the wrong people
- Maybe my heroes are wrong?
This episode is sponsored by Latana, the AI-powered brand tracking tool.
If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
158 에피소드
Manage episode 304290118 series 2080152
In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair.
Here are the 7 fears:
- I'm not good enough
- In over my head
- Imposter syndrome
- Just be a designer
- Counter: CLients are happy - Creative recognition
- I don't really understand
- There are other strategists out there, the big boys, that really do it
- Every day new knowledge, frameworks, rebates
- Totaly different opinions
- Branding and marketing folk
- I have an inquisitive nature, so I want to get the full thing
- Counter: Crossing the Mount stupid - Valley of despair - Slope of enlightened - Dunning kruger effect
- I'm in the wrong market
- I work with small brands
- The big brands aren't really my cup of tea
- FMCG space - vs B2B space?
- Counter: Seeing what works across markets is really interesting, ads breadth
- I'm a jack of all trades
- Can you really be a strategist and designer
- Can you really understand the full scope of marketing branding?
- Counter: T-shaped
- It doesn't really matter
- In execution, things happen the way they happen
- Lot's of research just floating around in space, no trajectory
- It's the excessive stuff that gets you there
- I'm doing this for me
- I want to sound smart, ego talking
- Just get down to work
- Taking the time to take a step back has value
- I'm learning from the wrong people
- Maybe my heroes are wrong?
This episode is sponsored by Latana, the AI-powered brand tracking tool.
If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
158 에피소드
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