How do you reach an expanded audience? with Becky Robinson

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How do you reach an expanded audience, and what does it mean once you do?

Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.

Since launching more than a decade ago, under Becky’s leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales.

In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller.

Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.

Becky gives listeners actionable tips on:

[1:30] How to reach a new audience in a significant way
[6:10] Must-know tips for using social media to drive your reach
[8:00] Becky's Four Reach Commitments
[10:30] The importance of having systems in place to support consistency
[20:40] Becky's book review

Resources mentioned in this episode:

The 1-Page Marketing Plan by Allan Dib

Connect with Becky here:

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