How can law firms rethink lead gen? with Tom Shapiro


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How can law firms rethink lead generation?

What are the changes and tweaks you can make to your current strategy?

Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.

Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.

Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer,,, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.

Tom gives listeners actionable tips on:

  • [4:50] How to think about lead generation differently
  • [8:05] How to be creative with your message
  • [16:45] Lateral thinking vs. logical thinking
  • [22:30] Tips for SEO as it relates to lead generation
  • [25:35] The importance of persona research
  • [29:25] Tom’s book recommendation

Resources mentioned in this episode:

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