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How can law firms rethink lead gen? with Tom Shapiro

37:23
 
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Manage episode 342332780 series 87928
Legal Talk Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Talk Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

How can law firms rethink lead generation?

What are the changes and tweaks you can make to your current strategy?

Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.

Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.

Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.

Tom gives listeners actionable tips on:

  • [4:50] How to think about lead generation differently
  • [8:05] How to be creative with your message
  • [16:45] Lateral thinking vs. logical thinking
  • [22:30] Tips for SEO as it relates to lead generation
  • [25:35] The importance of persona research
  • [29:25] Tom’s book recommendation

Resources mentioned in this episode:

Connect with Tom here:

Connect with me

  continue reading

2199 에피소드

Artwork
icon공유
 
Manage episode 342332780 series 87928
Legal Talk Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Talk Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

How can law firms rethink lead generation?

What are the changes and tweaks you can make to your current strategy?

Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.

Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.

Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.

Tom gives listeners actionable tips on:

  • [4:50] How to think about lead generation differently
  • [8:05] How to be creative with your message
  • [16:45] Lateral thinking vs. logical thinking
  • [22:30] Tips for SEO as it relates to lead generation
  • [25:35] The importance of persona research
  • [29:25] Tom’s book recommendation

Resources mentioned in this episode:

Connect with Tom here:

Connect with me

  continue reading

2199 에피소드

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