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Primco’s Origin Story and the Legacy of Mr. Barker
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Co-hosts Cam and Tyler can’t very well tell the Primco origin story without introducing listeners to the main character if ever there was one: N.S. Barker. Think Winston Churchill combined with your favorite uncle.
Mr. Barker understood the merits of a can-do attitude and a good cigar. Get to know the man whose integrity, humility, and heart permeate the organization’s culture to this day.
Everyone around here has a story to tell about Mr. Barker, many of which *might* include a wobbly pop or two. But don’t let tales of big dinners or smokey conference rooms fool you; behind the larger-than-life presence existed a brilliant entrepreneurial spirit.
Cam remembers a solid piece of advice Mr. Barker passed onto him as a young man. “You go to work for a company, and you learn everything they do inside and out, and then you move across the street, and you go into competition. Everything they're doing wrong, you do right. That's the key to success.”
With leadership from Wayne Overacker (Cam’s father) and Grant Bjerke, this one-time building materials supplier grew into a flooring distribution leader in Western Canada.
Since 1947, Primco has weathered its share of adversity, due in no small part to the example set by Mr. Barker early on. “He just trusted those people around him,” Cam says, referring to Wayne and Grant. “[Mr. Barker] really trusted that they were the right people and knowing that everybody makes mistakes, but you also have the ability to turn your picture around too, to change the outcome. And they did just that.”
70+ years later, two of Cam’s three children are busy pounding the pavement for Primco, writing the company’s next chapters. No matter where the Primco story goes from here, it’s thanks to the marvelous Mr. Barker.
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Know Where You Stand is produced and edited by The Creative Impostor Studios.
To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. We know where we stand so you know where you stand.
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