Face Weight, Density & Twist Level: Estates Carpet by Primco

Know Where You Stand

There’s more to Primco Estates® residential carpet program than what’s underfoot. Co-hosts Cam and Tyler take listeners behind the scenes of this innovative, award-winning line. From style to construction, retail display to sales support, Primco Estates has your needs considered––and covered.

Three mills. 28 cards. 388 selections total. “This is by far the biggest we've ever got into the residential carpet game, for sure,” Cam confirms.

You already know Primco as Western Canada’s premier source for product choice, performance, and value. Estates is an opportunity to launch that legacy to new heights, with thoughtfully-sourced flooring in a multitude of fashion-forward styles. As previous episodes affirm, this 74-year old company places a premium on relationships. Estates carries that core value in its DNA, beginning with a commitment to earth-friendly manufacturers and the exclusive use of PET-based fibers.

“You know, to have that eco option of using recycled water bottles and things like that to make fiber, that’s a great twist to the story.”

Cam’s got the right idea in mentioning twist. Primco’s passionate about delivering quality products, and nothing elevates great carpet above the rest more than product density, face weight, and, you guessed it, twist level.

Primco’s relationship with top-notch craftspeople ensures a silky smooth hand and super soft textures across the entire Estates line. In selecting its mills, Primco looked for partners who could provide designs and palettes in tune with the Western Canadian aesthetic that consumers love.

“This is where we live,” says Cam. And this is where Primco shines.

All those behind-the-scenes relationships come front-and-center on the Primco Estates display. This isn’t your standard waterfall.

“We're actually offering a different visual, different style, different colors than what's in the display next to us,” says Tyler, noting the nuances and details that Primco staff took into consideration when designing the Estates showroom display.

That’s a substantial value-add for retailers and consumers alike, backed, as always, by that great Primco salesforce––feet on the street as Cam’s fond of calling them.

Take it from Cam and Tyler: there’s quality underfoot with Primco Estates upfront.

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Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. We know where we stand so you know where you stand.