How discounting can be both a weapon and a weakness

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Manage episode 278135981 series 1346192
Player FM과 저희 커뮤니티의 Killer Media Sales and Momentum Media 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Depending on the product that you are selling you may have freedom to negotiate pricing with your clients - or you may not. In this episode of Killer Media Sales hosts Alex Whitlock and Russell Stephenson explain why price compromise can often be a red flag in your sales negotiation, but how it can also be a tool used to your advantage. They explain the perception around ‘discounted’ rates, how you can understand a client’s budget prior to that initial conversation, and explain why premium products should never be discounted. They also reveal where to take the conversation if price negotiations come up too early in the discussion, how competitors pricing may come into play, and why it is so important to anchor everything to value.

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