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Paddy Willis of Mission Ventures on working with challenger food and drink brands
Manage episode 284140446 series 2829175
Charlotte Ellis Maldari에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Charlotte Ellis Maldari 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today I'm delighted to be joined by Paddy Willis, CEO and co-founder of Mission Ventures, the UK’s leading independent operator of food & drink accelerator programmes.
Mission Ventures has a board that comprises over 80 years of industry experience along with combined exit values of over £50m for challenger brands they have independently co-founded, including New Covent Garden Soup Company, Little Dish and Ape Snacks.
I can't think of someone who can better share insights into the needs and mindset of the scaling challenger brand. I'm confident you'll come away from this episode better equipped to work with your early-stage client partners.
So listen in to hear answers to questions like:
- At what point do brands come to you for help?
- What’s the most common piece of advice you give to food and drink brands?
- What common mistakes do you see early-stage F&B brands make when it comes to design?
- Do Mission Ventures advise on which design firms are the best fit for their brands?
- At what stage do you think agency and brand should seek each other out/ be most beneficial to one another?
Resources mentioned in this episode:
> Lead Flow Sprint > https://www.kaffeen.club/lfs <
> Win Clients Consistently > https://www.kaffeen.club/wcc <
> Client Magnet Book > https://www.kaffeen.club/book <
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