Tom Bilyeu: Impact Experimentalist! ​(#197)

Into the Impossible With Brian Keating

Tom Bilyeu is shaking up multiple industries on his way to impact a billion brains in the Universe! Boy, was this a fun interview to do! Tom runs a legit film studio out of his house and I was delighted to be connected to him via my friend Danny Miranda. Tom did not disappoint. We discussed his epic careers -- he's now on at least his third incarnation after founding Quest Nutrition (and selling it for a billion dollars!), then starting a multimillion subscriber YouTube Channel / media empire called "Impact Theory", and now as a creator and evangelist for NFT's.

We discuss his journey. We discussed the scientific method and I enjoyed his take on being an experimenter -- though he did not agree to change the name of his channel to "Impact Experiment" despite my pleas! Lastly, I found our discussion of finding meaning without children particularly touching. Tom's as honest and earnest as they come. I found that all the more refreshing given the status, wealth, and power he's made alongside his wife and partner for life, in business and life, Lisa.

We discussed:

• Regrets in life?
• What’s wealth for? Can’t just be for Lambos and Yachts!
• What’s the most precious resource?
• How to stay hungry?
• How to know when money success leads to drinking your Kool Aid?
• Why pivot to NFT instead of sticking to becoming the next Walt Disney?
• Entropy and the physics of happiness:
• 
  

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• 00:00:00 Intro
• 00:00:51The Origin of Quest Nutrition
• 00:01:47 What is your rubric and how is it similar to the scientific method?
• 00:02:00 How do you know when to pivot?
• 00:05:05 Can too much knowledge be an inhibitor to financial success? The paradox of teaching Vs doing.
• 00:08:54 What is the purpose of wealth?
• 00:13:46 To parent or not? Passing on legacy, optimizing for joy and impact.
• 00:25:52 Tom's interview styles and techniques.
• 00:28:40 Finding synergies with creative disruption.
• 00:32:51 On NFTs and moments of disruption.
• 00:40:54 What blockchain/NFT strategy is there for creators/scientists to capture value?
• 00:43:13 Tom's theory of the "ownership" neuron.
• 00:47:44 Proof of work, tangibles versus blockchain and NFTs.
• 00:53:11 Hunger to know why and where you're wrong!
• 00:53:32 What would you put on your billion-year time capsule?
• 00:55:43 What advice would you give to your younger self to go into the impossible?
• 00:56:58 You can't make a racehorse out of a pig, but you can make a really fast pig!

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