Which is better: Phrase Match or Exact Match keywords?

Inside Google Ads with Jyll Saskin Gales

In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here!
Based on your questions, Jyll focuses on exact match and phrase match keywords, and how their use impacts your campaign performance. She uses real-world examples to illustrate the potential benefits and drawbacks of each. Jyll also explores the often-misunderstood world of negative keyword match types, clarifying how they differ from regular keywords and offering practical advice on when to use them.
The episode wraps up with a new Insider Challenge for you to solve. Tune in to learn how to navigate keyword match types for the best Google Ads results in 2025 and beyond.
Key Topics:

• Exact Match vs. Phrase Match Keywords
• Negative Keyword Match Types
• Optimizing Google Ads Campaigns
• Search Terms Report Analysis
• A/B Testing in Google Ads
• Budget Allocation and CPA Goals
• Troubleshooting Google Ads Performance

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode52
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