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On a Mission to Bring Healthy Mattresses across India w/ SV Balasubramanyam, Founder & CEO (Durfi.com)
Manage episode 297594203 series 2868396
Ashok에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ashok 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today’s guest:
SV Balasubramanyam, Founder & CEO (Durfi.com)
Website: https://www.durfi.com/
You will learn:
01:56Background - early career days in startups, supermarkets, and big companies. Instances which triggered to take the idea forward
08:47Importance of sleep and mattresses business in Indian context; market study & research. Serving across India’s geography via e-commerce
12:50Self evaluate as an entrepreneur before the start. ZERO-ONE principle to start business.
17:13Founding team - What & how was it managed in shaping up the Durfi business. Association with top brands in India.
19:10Standing out from the crowd with investment in Technology and R&D in the sleep business, focusing on Customer needs. GSM foam, anti-bacterial, hemp seed oil infusion, breathable comfort layer..
25:46Marketing strategies adopted, and getting Customer adoption. 30K customers and more.
35:58You-tubers and social media plans for scaling the business
39:49COVID and other shaping challenges - initial days of identifying how to channelise. Raw materials cost impact and revenue
46:44Instances of business challenges & turning them into opportunities
51:00Rapid fire round
Stay tuned! Be motivated! Thank you!!
Social Media handles:
Facebook:https://www.facebook.com/Indian-Startup-Stories-105427574797700
LinkedInhttps://www.linkedin.com/in/indian-startup-stories-b4b385202
Twitter:https://twitter.com/IndianStartupS2
Youtube:https://www.youtube.com/channel/UC38w7euU6JpLjyRb4Am7ugw
Instagram:https://www.instagram.com/theindianstartupstories/
Music credit: The Right Direction by Shane Ivers - https://www.silvermansound.com
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