Keith Eshelman

In My Heart with Heather Thomson

Prior to starting the outdoor lifestyle brand Parks Project, Keith was one of TOMS earliest employees. He was initially struck by discovering the overwhelming backlog of much-needed funding to complete projects in parks, and uncovered a need to educate the next generation of advocates. With that in mind, and taking key learnings from his previous ventures, he started Parks Project to show consumers that conservation can be cool and stylish. All of its products give back to specific conservation efforts focused on protecting our national parks. In only six years, what started as one t-shirt has now grown to dozens of apparel and home goods, and more than $1.3 million in donations to more than 50 conservatories that ensure the projects they’re committing to make the biggest impact.

Parks Project's mission is to protect and preserve our parklands for generations to come by educating, advocating, volunteering, and activating park supporters to get involved in conservation. To date, Parks Project has contributed over $1,200,000 to help fund vital projects in parks, paying it forward so we can leave it better than we found it. It’s inspiring to see the results of Parks Project’s work—2,822 native species planted in Muir Moods; 20,647 kids funded to visit a national park through the National Park Foundation; 58,800 meters of trail restored in Yosemite. Their goal is to fund 100 projects and log 100,000 volunteer hours in the next decade.

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