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The Retail Industry Expanding in a Global Market
Manage episode 348781350 series 3224090
Donna Zeller에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Donna Zeller 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
See Powerpoint Presentation www.slideshare.net/DonnaZeller1 Current data, from sources such as the Wells Fargo International Business Indicator, identify that understanding 'doing business' in another country will gain importance. However, retailers successful in their home country, are challenged, and sometimes fail, when expanding in the global market. The overall objective of this article is to fill some of the gap in research on the strategies used by retailers in their globalization of their 'brick and mortar' stores. The purpose is to identify the strategies that contribute to their successes / failures in this effort.
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