Punk Rock, Cannabis & The Art Of Ethical Marketing - Cormac Sheehan


Manage episode 285761937 series 1946623
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It was a pleasure chatting with Cormac. He was speaking at Pause Fest last year and we sat down and had a wide-ranging conversation. Storytelling is at the heart of everything Cormac does and in our chat, I discoed it has been a constant thread in his life and career, starting from, his Punk Rock roots in Ireland and taking him around the world in a variety of roles. Some key areas of the conversation were:

  • The future of the Cannabis industry in Australia
  • Changing the narrative on cannabis
  • Media narratives setting us apart and we how can deal with that
  • How a DIY punk rock ethic can help you in business
  • How to learn and grow as a modern marketer
  • What is Ethical Marketing?
Thanks to Pausefest for making the conversation possible and to Cormac for his time!

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