001: How to Broadcast Media: Radio with Pat Kerrigan

How to Disaster

SERIES: Role of Mass Media

“If we are in a position to be able to save lives, let's make sure we are adamantly prepared to do that.” -Pat Kerrigan

Episode Description:

If you are sitting in a broadcasting studio with phones ringing non-stop, what would you do? KSRO News Director, Pat Kerrigan spent 24 days on-air delivering urgent news and serving the community in every way she can during the 2017 wildfire. The tension and surging needs are the most overwhelming during a disaster. Lives are in peril and everybody needs all the help they can get. So how can you serve your community in ways that are needed? In what instances can your community benefit from relationships made way before a disaster? What can the media learn about communication without competition? How can you use your skills to radiate trust and integrity? And finally, how can you make sure you are taking care of yourself as much as you do for others? Listen in as Jennifer and Pat answer these important questions with some helpful suggestions to improve communication systems, be prepared, and find balance as you play various roles. Be the presence in your life. Only then, will your presence in the community create the deepest impact.

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Highlights:

03:16: It Jumped the Highway!

08:29: When Phones Never Stopped

14:52: Questions to Ask Before a Disaster Strikes

10:00: The Work Begins

25:01: Take Care of Yourself

32:24: How Successful Relationships Work

38:08: Find Yourself Balance

44:12: Listen to Smart People