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Kenny Lange에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kenny Lange 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How Caroline Crawford Thinks About Humanizing B2B Brands in the Digital Age

32:06
 
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Manage episode 430502804 series 2430672
Kenny Lange에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kenny Lange 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

  • (00:00) - Marketing as influence, shaping conversations for impact.
  • (04:52) - Deeper marketing integral to business development success.
  • (08:26) - Internal communications vital for effective marketing integration.
  • (12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
  • (16:44) - AI improves content generation but lacks personalization.
  • (17:54) - AI can aid but human insight essential.
  • (21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
  • (25:59) - GPT replaced dad, saved money with AI.
  • (29:03) - LinkedIn boosts personal stories over business acumen.
  continue reading

83 에피소드

Artwork
icon공유
 
Manage episode 430502804 series 2430672
Kenny Lange에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kenny Lange 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.

Other places to find the “How Leaders Think” podcast:

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Caroline Crawford Resources:
LinkedIn: www.linkedin.com/in/ccrawford22
Instagram: https://www.instagram.com/cultiveightcomms/tagged/
Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fK
Website: https://www.cultiveightcommunications.com/

Caroline has a free 3 step guide to cultivate your competitive edge.
Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide

#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement

  • (00:00) - Marketing as influence, shaping conversations for impact.
  • (04:52) - Deeper marketing integral to business development success.
  • (08:26) - Internal communications vital for effective marketing integration.
  • (12:33) - Direct-to-consumer faces volume challenges, b2b: trust.
  • (16:44) - AI improves content generation but lacks personalization.
  • (17:54) - AI can aid but human insight essential.
  • (21:46) - Identify inefficiencies, integrate AI, streamline marketing processes.
  • (25:59) - GPT replaced dad, saved money with AI.
  • (29:03) - LinkedIn boosts personal stories over business acumen.
  continue reading

83 에피소드

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