#24 | Understand The Psychological Biases Billion Dollar Brands Like GymShark & Tony Robbins Use To Makes People Say Yes (Even When They Don't Want To)

How Billionaires Think: Mental Models, Decision Frameworks & Psychology Principles For Building Wealth

What if the reason your audience isn’t buying, signing up, or saying yes… isn’t because they don’t want what you’re offering — but because you’re asking for too much, too soon?

If you're struggling to get traction with your offers, it's not a product problem, it's a psychology problem. The most successful brands and marketers don’t push harder; they build smarter.

They use a simple but powerful principle rooted in human behavior that makes each “yes” feel natural, inevitable, and aligned, without pressure or pushiness. It’s not magic. It’s commitment and consistency.

In this episode, you’ll discover:

• The legendary experiment that turned 17% into 76% agreement, and what it reveals about human behavior
• Why micro-commitments like a comment, a free trial, or a challenge unlock massive buy-in and brand loyalty
• How billion-dollar brands like Gymshark and Tony Robbins systematically use this principle to convert cold audiences into cult-like customers who stick around for years

Press play now to learn how to build a commitment ladder that transforms hesitant prospects into loyal buyers — by helping them say yes to the right thing at the right time.

Discover how to build wealth, unlock the habits of millionaires, and master how billionaires think using mental models, decision-making psychology, and elite performance psychology as we explore the wealth mindset, money mindset, and millionaire mindset that fuel generational wealth, financial freedom, and discipline and success—this is the financial freedom podcast where thinking like the rich, learning brain hacks for success, understanding cognitive biases, and applying thought frameworks, decision frameworks, productivity mindset, and success strategies all come together with behavioral economics, psychological hacks, and the psychology of success to help you think like a CEO through the lens of critical thinking podcast insights and mental models podcast breakdowns.