#3 The Silent Barrier: Ageism in Marketing Explained by Michelle McFarlane

House Of Fulfillment Podcast

In this empowering episode of the House of Fulfillment podcast, I’m joined by the brilliant Michelle McFarlane, a marketing expert from South Africa, to dive into the pressing topic of ageism in marketing. Together, we unpack how societal beliefs about aging often infiltrate not just the way we’re marketed to, but also how we see ourselves.

We become what we think and expect. If you allow the ageism in society to influence your mind, convincing you that aging is a decline—that you’re losing your vitality, attractiveness, or energy—you may unknowingly make those fears your reality. But here’s the truth: you have the power to shape your experience.

In this episode, we explore how to break free from the limits of ageism, maintain a mindset of continuous growth, and pursue your big goals with joy and determination. Don’t let age define you or your potential. Instead, live every day with freedom, happiness, and passion for your unique journey.

Age is not your limit—your mind is. Let this episode inspire you to rise above societal norms, embrace your ever-evolving self, and stay laser-focused on your dreams.

Let’s reframe what it means to age and take steps to live a life filled with fulfillment and purpose, no matter what stage of life you’re in. Tune in and take this journey with us!

Michelle has spent the course of her career helping business owners get their brands in front of their target audience. Drawing from almost 3 decades of experience in the financial and retail sectors, Michelle’s ability to think laterally shines when creating customised marketing plans. Having achieved professional success at both national and international corporate level, she now focuses on helping business owners navigate the complex world of online and offline marketing.

She knows that there is no one-size-fits-all strategy and invests heavily in continuous learning as well as building long-term relationships with the clients she serves. Wielding an uncanny ability to connect with people of all backgrounds, Michelle’s passion for working with others is contagious, adding to the enthusiasm, motivation and momentum required to make drive a successful campaign.

A desire to equip her clients with the relevant tools to understand and leverage online platforms led to the creation of #HashtagTraining. By upskilling the teams of small- and medium-sized businesses, Michelle hopes to empower people to make informed decisions about their brands’ online presence.

Having studied Accounting and Auditing, and also graduated with distinction in Brand and Marketing Management, Michelle has her finger firmly on the

Jag heter Lis Karin, har skapat House Of Fulfillment, ett utrymme i den digitala världen där vi utforskar sinnet, mindset, transformation och de djupa sanningarna som formar våra liv. Jag kallar mig en själfull strateg, kärleksdriven mentor och livscoach.
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Jag har en bakgrund som specialistsjuksköterska inom den psykiatriska vården och 12 år i uppdrag som verksamhetschef för behandlingshem (KBT/DBT) och vårdboende inom psykisk hälsa. Nu önskar jag dig välkommen in i min värld.
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