207 - How To Improve Hotel Website Conversion Rates

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Manage episode 311695814 series 1227944
Player FM과 저희 커뮤니티의 TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed article written at https://www.travelboommarketing.com/blog/improving-conversion-rates-with-ab-testing/ To put it simply, A/B testing is comparing two versions of a single variable. On a hotel’s website there are countless variables that can be tested to improve user experience and increase conversion rates for email captures, rfp submissions, transactions and any other task you are trying to get your website visitors to complete. Let’s look at some factors you need to consider when setting up tests, as well as some example tests you should run on your hotel’s website. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

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