191 - How To Analyze The Performance Of Display Demand Generation

Hotel Marketing Podcast

TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 TravelBoom Marketing and TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier! 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 47:54

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Many hoteliers have relegated display ads as something that doesn’t work or is of dubious impact on putting heads in beds. We’re here today to say you need to reconsider the errors of that thought process. In fact, the importance of upper-funnel, demand generation campaigns can not be overlooked. Consider our earlier article, This is the Hunter Hotelier strategy. We recommend that our clients consider display campaigns to capitalize on prospective guests that are actively looking for their property but also create the demand that gets those searchers into the funnel. Display ads can be shown on both hotel-specific platforms (OTAs & Travel Sites) and non-hotel-specific platforms (Airline websites, GPS Navigation apps, Social Platforms (Facebook, Pinterest, etc.) In today’s podcast we are going to cover just a few considerations in building a successful display demand generation campaign for a hotel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

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