156 | The Zero-Sum vs the Abundance Mindset | with Austin Brawner

Honest Ecommerce

Austin Brawner is an Ecommerce business coach and the host of the Ecommerce Influence podcast.

About 5 years ago, he built a successful eCommerce growth agency and worked with a bunch of brands you’ve probably heard of like MVMT Watches, Pura Vida Bracelets, Blenders Eyewear, Kettle & Fire, Tecovas, and Four Sigmatic.

He has an intimate knowledge of what it looks like in the trenches of fast-growing DTC brands.

He also has an inside perspective on all the ways business owners sabotage themselves from building the lives they want — because he's done it to himself in the past.

In This Conversation We Discuss:

• [00:00] Intro
• [01:25] Chase and Austin had similar Ecom starts
• [02:08] Austin’s Ecommerce journey
• [04:27] Early marketing automation software
• [05:07] Brands that Austin worked with
• [07:39] Any automation is beneficial and profitable
• [09:23] Owned and retention vs paid and rented
• [10:01] Pushing to grow vs knowing what makes you grow
• [12:46] Being first is not enough
• [13:35] Negativity hurts your success
• [16:21] Mindset makes it easier or harder to work
• [17:07] A day in the life of Austin
• [19:56] Learning through books and other founders
• [21:16] Relationships and timelines
• [23:03] The 3 business lifecycle stages
• [24:38] Think like marketers, not manufacturers
• [25:47] Think first before outsourcing creative work
• [26:41] Sponsor: Electric Eye electriceye.io
• [27:01] Sponsor: Mesa apps.shopify.com/mesa
• [27:46] Sponsor: Gorgias gorgias.grsm.io/honest
• [29:12] Sponsor: Rewind rewind.io/honest
• [29:45] Sponsor: Klaviyo klaviyo.com/honest
• [30:32] The Effortless Growth Operating System
• [33:51] The EGO System is accessible through membership
• [35:00] Determining what you really want
• [36:03] Grow your business to a point
• [37:33] Making your growth simple
• [38:26] Ask better questions
• [39:07] Paint a clear picture of where you want to go
• [40:34] Focus on one goal at a time
• [41:14] Assemble your championship squad
• [42:33] Sticking to your philosophy
• [43:47] Circumventing processes lead to bad people
• [47:08] Raise the floor
• [48:00] Run an agency or an Ecom business?
• [49:04] Books that changed Austin’s life
• [50:41] Reverse testimonials
• [52:19] Where to find Austin

Resources:

• Unlock massive growth in your business without burning out brandgrowthexperts.com
• Convert more visitors into paying customers ecommerceinfluence.com
• Connect with Austin austinbrawner.com linkedin.com/in/austinbrawner
• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine mikemichalowicz.com/profit-first
• Traction: Get a Grip on Your Business eosworldwide.com/traction-book
• Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future cameronherold.com/vivid-vision
• Who: The A Method for Hiring whothebook.com
• Double Your Profits: In Six Months or Less (Packaging May Vary) amazon.com/Double-Your-Profits-Months-Less/dp/088730740X
• Simple Numbers, Straight Talk, Big Profits simplenumbers.me/the-books
• The Brain Audit psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest
• Subscribe to Honest Ecommerce on Youtube

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