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Episode 56 - Creating Successful Multicultural Marketing Efforts for Banks and Credit Unions
Manage episode 377559579 series 2994499
FI GROW Solutions에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 FI GROW Solutions 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In a discussion between Meredith Olmsted, CEO of FI GROW Solutions, and Stephanie Chadwick, CEO and COO of Edge, the two experts delve into the complexities and nuances of multicultural marketing for banks and credit unions. They emphasize three key takeaways: the importance of "transcreating" rather than merely translating content to resonate culturally, the need for institutions to authentically incorporate diverse language speakers into their staff, and the critical role of trust and authenticity in connecting with new, often underbanked, populations.
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