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Disrupting the brand-management scene, with Nadim Sadek CEO of ProQuo AI
저장한 시리즈 ("피드 비활성화" status)
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Manage episode 280629990 series 2843761
Right Angles에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Right Angles 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Nadim Sadek is the founder and CEO of ProQuo AI. The brand management platform uses AI and data collection to drive brand growth - facilitating brands such as BMW, American Flatbread, Flickr and Meyenberg. His previous leadership roles include chief executive of TransgressiveX, global chief executive of Millward Brown’s Qual Network, and worldwide commercial and strategy director for Research International. Nadim also built his own brand, the ‘Inish Turk Beg,’ based on the eponymous island he purchased off the coast of Ireland. In this conversation, Nadim shares how his interest in neuroscience has aided his understanding of how people interact with brands, and identifies 16 relationship drivers such as integrity, which can be used to measure brand performance; describes how the platform provides an “iron man suit” for brand managers, utilizing AI to help them make better decisions; and they discuss how the pandemic has created a shift in consumer behavior whilst providing a “significant entrepreneurial opportunity.
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