Peer Mentorship with Anna-Vija McClain

Her Story of Success

Activating the Four Types of Mentorship

When Her Story of Success CEO Leah Glover Hayes was looking for mentorship to help her grow in her career and eventually start a company, she quickly realized that not all mentorship is created equally. And while experts tend to agree that mentorship makes a major difference in determining someone’s career success and fulfillment, few people are sharing specifics about how to find the right mentor and build a mutually beneficial relationship. Leah believes that there are four types of mentorship: Passive mentorship, peer mentorship, traditional mentorship and mentoring others. No matter where you are in your career journey, you can benefit from implementing one or all of these in your life.

In part three of this four-part series, Leah is joined by Anna-Vija McClain to discuss the importance of peer mentorship.

Her Story of Success…

Anna-Vija McClain didn’t intend to start Piccolo Marketing, but when she needed a source of income after leaving the hospitality industry, she realized that many business owners could benefit from her digital marketing skills. Anna-Vija grew that early work into a successful company that helps small business owners create scalable businesses with great culture. Today, Piccolo Marketing includes Piccolo University, a series of online courses that teach business owners how to market, and Piccolo Marketing Mentor, a service that provides outsourced marketing professionals to business owners.

Outside of Piccolo, Anna-Vija sits on boards for the Tennessee Coalition Against Domestic and Sexual Violence and Nashville Emerging Leaders. She’s also a mentor at SCORE Nashville and a founding mentor for Vanderbilt Women in Business. In 2019, Anna-Vija was a finalist for the Nashville Emerging Leader Chamber of Commerce Award.

In This Episode:

Leah and Anna-Vija discuss the ways that they’ve used peer mentorship to help expand their networks and learn from other business owners. Anna-Vija also explains how you can develop an abundance mindset and view your relationships through the lens of “cooper-tition.”

Episode Highlights:

• Anna-Vija’s story of starting Piccolo Marketing
• Using referrals to focus on the work you do best
• The importance of developing an abundance mindset around peer mentorship
• How to get the most out of your mentoring relationships

Sponsor: This podcast is sponsored in part by Piccolo Marketing, providing outsourced marketing professionals for business owners. Piccolo Marketing is our go-to resource when it comes to comprehensive marketing strategies and execution. Learn more here.