Why Positioning Your Business is Hard

Healthy Business Healthy Family Show with Leslie Hassler

Nancy Marmolejo, Founder of T.A.G. The Intersection of Talent and Genius

Join us this week as we speak with marketing expert, Nancy Marmolejo of Talent and Genius. Nancy shares why so many people exhaust themselves trying find the ‘right way’ to market their business. Find out how your talents and genius create an irresistible way to attract your perfect clients.

BIO:

Nancy Marmolejo can see your genius and show you how to position it in the marketplace. Her proven methods not only dig deeply into who you are as a person, but connect to the very success of your business. That’s the intersection of Talent and Genius (T.A.G.). She ignites the light inside you, and from there you’re unstoppable. Your competition dissolves, you’re crystal clear on the importance of your work, and all of your marketing falls into place. That’s why top coaches, consultants, and service professionals work with Nancy: because they know she’s the best person around to connect you to your unique Talent and Genius.

In business since 2003, Nancy’s won numerous awards in business innovation and achievement, been featured in 5 books, has over 100 media credits to her name, and maintains a great reputation in her industry. Her own Talent and Genius draw from a fascinating upbringing in a family business, a first career as an inner city school teacher, and an insatiable curiosity that drives her.

All work and no play is NOT part of her genius plan, so when she’s not working you can find Nancy living the genius life with her amazing daughter and very large orange cat.

LISTEN HERE

SHOW NOTES

[Time Stamp 3:50] Nancy and Leslie talk about how a strong marketing message based on your own talent genius, washes away the competition. Nancy shares more of her entrepreneur journey and how Nancy lives the healthy business healthy family today.

Biggest #marketing mistake: Trying 2 model urself on some1 else. @NancyMarmolejo Find out why here! CLICK TO TWEET

[Time Stamp 9:55] Nancy shares the mistakes that we make in our businesses in marketing and positioning in our business. Nancy discusses the “do what I do” model trap and why when it comes to marketing your business. Nancy shares how being who you are is actually freeing and empowering in

[Time Stamp 17:20] Nancy talks about the cost of trying to be like everyone else. She shares how by trying to be like everyone else, buts a veil over the diamond qualities that exist in their business. If you haven’t convinced yourself of your own awesomeness – the marketing messages won’t feel right.

U need 2 understand who U R smallbiz & how to show up powerfully. @NancyMarmolejo shares why here! CLICK TO TWEET

[Time Stamp 21:17] Nancy talks about why we are blind to our own strengths and talents. She shares how others can see our value and help us to understand how it serves us in our business.

It is scary to be who you are N #marketing @NancyMarmolejo shares how To CLICK TO TWEET

[Time Stamp 24:30] Nancy begins to talk about talents and genius and how the intersection our unique experience, our natural gifts creates an extremely unique combination that is irreplaceable.

[Time Stamp 30:30] When we are connected to the uniqueness we have and how it serves in the world, it makes it easy to say no to matches that are not perfect and open the door to the next amazing client. It is entirely possible to put the boundaries around this and make it work.

[Time Stamp 33:00] Nancy shares a before and after story of working with business owners to find their talent and genius. In this example, she shares the client story of a women entrepreneur who got conflicting advice, based solely on her talents. Nancy shows how bringing together her client’s talent and genius created a more holistically solution for her client’s business.

[Time Stamp 39:00] For a first step to finding out where your talent and genius lie, Nancy suggests starting with a genius inventory, noting all those natural roles, skills that you have in your life. By acknowledging these genius helps you to operate from your strengths with ease.

Nancy’s Parting Words

[Time Stamp 42:53]

I would encourage everyone to stay connected to your inner truth. Not only does it make you happier in business, it makes it happier, healthier in your life. So many of us hit the wall, we get tired, exhausted and fatigued. We are just juggling so much. A lot of the things we juggle are pressures we are putting on ourselves that don’t need to be there. Work from your strengths, work from your geniuses so that you can have more energy to enjoy for the other things in your life that you love. Yes, it’s smart positioning, yes it is smart business but it is also smart living.

LINKS:

www.TalentAndGenius.com