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Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
Manage episode 358671638 series 3236021
Mobile marketers have largely lost the IDFA, and are going to lose the GAID. But on the web, the 3rd-party cookie -- which will also go away -- is getting more investment.
In fact, according to Adobe, 64% of marketers actually plan to increase spending on 3rd-party cookie marketing this year. In this Growth Masterminds, we chat with Ryan Fleisch, Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe about privacy and marketing.
That includes 3rd-party cookies, of course, but also device identifiers on mobile.
The question we pose for him: what is the solution to the post-identifier world of advertising and marketing?
109 에피소드
Manage episode 358671638 series 3236021
Mobile marketers have largely lost the IDFA, and are going to lose the GAID. But on the web, the 3rd-party cookie -- which will also go away -- is getting more investment.
In fact, according to Adobe, 64% of marketers actually plan to increase spending on 3rd-party cookie marketing this year. In this Growth Masterminds, we chat with Ryan Fleisch, Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe about privacy and marketing.
That includes 3rd-party cookies, of course, but also device identifiers on mobile.
The question we pose for him: what is the solution to the post-identifier world of advertising and marketing?
109 에피소드
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