How to Build a Thriving Audience with Attention-Grabbing Content with Hillary Weiss (GMT127)

Growth Marketing Today

You might think that to create content that stands out, you have to tell or present it a certain way. That you have to be more energetic like Gary Vee, or more inspirational like Tony Robbins, or more charismatic like Ellen DeGeneres. Hillary Weiss, who helps personality-driven brands stand out, doesn’t believe so. Instead, you need to learn to be more clearly and unapologetically yourself. You have to learn how to take your own opinions and point of view seriously in order to share them publicly, even if they’re not directly related to your business. In episode 127, you’ll learn: Hillary’s “Statement Piece Framework” to help brands create unique, attention-grabbing content How to build your own audience to sell your OWN ideas and products Tips for taking a stand with your content WITHOUT feeling like a total jerk. Sponsor For This Episode LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/127