Player FM 앱으로 오프라인으로 전환하세요!
How Airtable Found Product Market Fit (It's Not What You Think)
Manage episode 302624762 series 2947814
In this episode, I wanted to share Airtable's Product Market & Growth story.
We discussed:
3:19 - How did Zoelle figure out Airtable's use-cases?
4:21 - What was happening before finding PMF?
5:48 - How did they figure out early growth?
5:49 - What does reverse churn mean for Airtable?
11:20 - Why Airtable focused on customer success teams early on?
15:38 - Having so many use-cases and personas, how did you think about nailing it down?
17:48 - What were some acquisition strategies you focused on that gave a good ROI?
20:02 - How did you reach out cold to different enterprises?
22:09 - What is the framework that you learned from Airtable's PMF story?
24:46 - What were the early Aha and activation moments?
27:35 - How did you figure those moments out?
31:34 - Where some mistakes you made while achieving the PMF that others should not do?
Links:
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
80 에피소드
Manage episode 302624762 series 2947814
In this episode, I wanted to share Airtable's Product Market & Growth story.
We discussed:
3:19 - How did Zoelle figure out Airtable's use-cases?
4:21 - What was happening before finding PMF?
5:48 - How did they figure out early growth?
5:49 - What does reverse churn mean for Airtable?
11:20 - Why Airtable focused on customer success teams early on?
15:38 - Having so many use-cases and personas, how did you think about nailing it down?
17:48 - What were some acquisition strategies you focused on that gave a good ROI?
20:02 - How did you reach out cold to different enterprises?
22:09 - What is the framework that you learned from Airtable's PMF story?
24:46 - What were the early Aha and activation moments?
27:35 - How did you figure those moments out?
31:34 - Where some mistakes you made while achieving the PMF that others should not do?
Links:
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
80 에피소드
Tất cả các tập
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.