How Airtable Found Product Market Fit (It's Not What You Think)


Manage episode 302624762 series 2947814
Player FM과 저희 커뮤니티의 Aazar Ali Shad 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

In this episode, I wanted to share Airtable's Product Market & Growth story.

We discussed:

3:19 - How did Zoelle figure out Airtable's use-cases?

4:21 - What was happening before finding PMF?

5:48 - How did they figure out early growth?

5:49 - What does reverse churn mean for Airtable?

11:20 - Why Airtable focused on customer success teams early on?

15:38 - Having so many use-cases and personas, how did you think about nailing it down?

17:48 - What were some acquisition strategies you focused on that gave a good ROI?

20:02 - How did you reach out cold to different enterprises?

22:09 - What is the framework that you learned from Airtable's PMF story?

24:46 - What were the early Aha and activation moments?

27:35 - How did you figure those moments out?

31:34 - Where some mistakes you made while achieving the PMF that others should not do?


Please leave a review for the podcast if you are a regular listener.

Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.

51 에피소드