90. How Growth Oriented Companies Budget for Marketing


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Welcome back to another episode of Growth Marketers Podcast! Today we talk about budgeting for 2022.

Putting together a marketing budget is one of the most common concerns of our clients in many industries, year after year. This is one of those marketing questions that has been around since the beginning of time.

Budget conversations usually start around Q3 - Q4 and no wonder! That's when the business leaders who are really proactive about their organizations’ growth start thinking about the near future.

We are going to share our observations of what we’ve seen in the B2B space and the manufacturing industry in particular. What are some budgeting do’s and don'ts in B2B marketing? And how can you as a manufacturing leader create a marketing budget using a systematic and science-based approach?

Let's make sure you reach your growth goals this year!

Thanks for listening

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If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

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