85. Brand Building vs. Sales Activation: What Is the Difference Between the Two?

Growth Marketers - Digital Marketing Experts

OneIMS에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 OneIMS 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 27:49

M4A•에피소드 홈

In today’s episode, we dive into the topic that is top of the mind for many of our listeners – short-term and long-term marketing efforts. We look at this from the perspective of sales activation and brand building, both of which might have the same end goal, but the way you go about them is entirely different.

Sales activation is just another word for "conversion". It occurs when a prospect decides it is finally time to make a purchase. Sales activation is all about moving from prospect to customer quickly, whereas brand-building is about attracting the prospect's attention and keeping it.

You might be holding yourself back from sustainable growth if you confuse sales activation tactics with brand building.

What is the right mix of those two types of strategies? How should you implement those ideas in your organization? And what are some commonalities between category-leading B2B organizations that are doing really well?

Enjoy the podcast!

Thanks for listening

119 에피소드

#Business #Marketing #OneIMS