84. Marketers vs. Technology: Drive the Tech, Don’t Let the Tech Drive You


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In this episode of Growth Marketers Podcast, we dive into the idea of marketing technology - the topic that generates a lot of buzz and confusion around it.

Marketers and entrepreneurs often leverage it as a crutch. They either try to conform their marketing strategies to their technology or become so enamored with the latest tech stack that they sacrifice their results for it.

However, by investing heavily into a tool or technology without really looking into the right marketing strategy for your company, you're causing your business a lot of trouble.

The point we want to get across in today's podcast is that marketing technology is not a strategy, it’s a tool. You need a strategy in place so you can make the most of this tool.

What are some common misconceptions about mark tech? How can marketing and business leaders be more informed about their tech stack? And what role does it play in overall marketing strategy?

Tune in!

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If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

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