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Vincent Jong에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vincent Jong 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Introducing a self serve plan at Amplitude | Franciska Dethlefsen

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Manage episode 406732099 series 3557398
Vincent Jong에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vincent Jong 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude.
We focus on how companies can successfully transition to a product-led strategy if they are doing sales today. Franciska shares insights about the process of building internal support for this approach, ensuring the product is actually ready to sell when the switch is made, and the importance of customer education in retaining clients.
She also highlights the potential challenges and opportunities presented by this transition, such as customer churn, while also maximizing revenue opportunities
[00:18] Meet Franciska Dethlefsen
[00:57] The Journey to Self-Serve at Amplitude
[06:45] The Evolution of the Self-Serve Plan
[10:26] Addressing Concerns and Building Confidence
[17:57] The Impact of the Plus Plan Launch
[21:22] Lessons Learned and Future Opportunities
[25:27] Closing Remarks and Preview of Next Episode
This interview is part of my book about Product-Led Sales. Go to www.PLGandSales.com for more info.

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Artwork
icon공유
 
Manage episode 406732099 series 3557398
Vincent Jong에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Vincent Jong 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude.
We focus on how companies can successfully transition to a product-led strategy if they are doing sales today. Franciska shares insights about the process of building internal support for this approach, ensuring the product is actually ready to sell when the switch is made, and the importance of customer education in retaining clients.
She also highlights the potential challenges and opportunities presented by this transition, such as customer churn, while also maximizing revenue opportunities
[00:18] Meet Franciska Dethlefsen
[00:57] The Journey to Self-Serve at Amplitude
[06:45] The Evolution of the Self-Serve Plan
[10:26] Addressing Concerns and Building Confidence
[17:57] The Impact of the Plus Plan Launch
[21:22] Lessons Learned and Future Opportunities
[25:27] Closing Remarks and Preview of Next Episode
This interview is part of my book about Product-Led Sales. Go to www.PLGandSales.com for more info.

  continue reading

8 에피소드

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