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How To Use LinkedIn for Business, Branding & Business Development

17:09
 
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저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on February 26, 2024 21:33 (1M ago). Last successful fetch was on September 21, 2022 19:05 (1+ y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 291935605 series 2814726
Edwin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Edwin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

https://virtualcmo.expert/
How To Leverage LinkedIn for Branding & Biz Dev
Your brand is you. Your branding is everything you do to promote yourself.
When LinkedIn launched in 2003, it seriously changed this game and has continued to refine and define the importance of online business networking and branding. In a short time, LinkedIn has given individuals and businesses a professional online community to meet, socialize, interact, and learn from each other.
What started out as a place to post an online resume profile has now morphed into a vibrant, active, innovative content, educational, and networking hub and a place for professionals to share their career stories and meet other professionals.
Tips for using your LinkedIn page
Once you've created a company page, a career page, and a LinkedIn group, regularly use these tools and create content for them. Here are some tips on where to get started and how to build these pages:
1. Get followers.
Publishing and sharing content is pointless if no one sees it. You should constantly seek out new followers on LinkedIn. You can post a widget to your LinkedIn page on your website, add your LinkedIn information to your email signature, and have staff members promote the company page on their personal accounts. You can also put your LinkedIn information on your business cards.
2. Publish and share relevant content.
As with any successful marketing campaign, you need to know who your audience is and what they want to see on LinkedIn. It's important to publish and share content that benefits your followers, not just content that promotes your company.
"Do not be overly self-promotional," said Kyra Mancine, social media specialist at Oldcastle. "Only 20% of your posts should be sales-driven. You want to provide content that is helpful, informational, and interesting. Think about what you like to see in your feed. No one likes to be sold [to] or see commercials all the time."
Overpromotion is a serious pitfall of social media and could cost you followers and reduce engagement.
3. Set up a content calendar.
Publishing regularly is key for any successful social media account. Mancine suggested setting up a content calendar for your posts because it's important to be consistent. An easy way to set up a content calendar is through a social media tool such as Buffer or Hootsuite.
But don't overdo it, said Eric Fischgrund, founder of FischTank, a marketing and public relations firm. "[Many] companies just start posting away. You'll see engagement spike initially; then people start tuning you out. Only share things that are impactful."

  continue reading

217 에피소드

Artwork
icon공유
 

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on February 26, 2024 21:33 (1M ago). Last successful fetch was on September 21, 2022 19:05 (1+ y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 291935605 series 2814726
Edwin에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Edwin 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

https://virtualcmo.expert/
How To Leverage LinkedIn for Branding & Biz Dev
Your brand is you. Your branding is everything you do to promote yourself.
When LinkedIn launched in 2003, it seriously changed this game and has continued to refine and define the importance of online business networking and branding. In a short time, LinkedIn has given individuals and businesses a professional online community to meet, socialize, interact, and learn from each other.
What started out as a place to post an online resume profile has now morphed into a vibrant, active, innovative content, educational, and networking hub and a place for professionals to share their career stories and meet other professionals.
Tips for using your LinkedIn page
Once you've created a company page, a career page, and a LinkedIn group, regularly use these tools and create content for them. Here are some tips on where to get started and how to build these pages:
1. Get followers.
Publishing and sharing content is pointless if no one sees it. You should constantly seek out new followers on LinkedIn. You can post a widget to your LinkedIn page on your website, add your LinkedIn information to your email signature, and have staff members promote the company page on their personal accounts. You can also put your LinkedIn information on your business cards.
2. Publish and share relevant content.
As with any successful marketing campaign, you need to know who your audience is and what they want to see on LinkedIn. It's important to publish and share content that benefits your followers, not just content that promotes your company.
"Do not be overly self-promotional," said Kyra Mancine, social media specialist at Oldcastle. "Only 20% of your posts should be sales-driven. You want to provide content that is helpful, informational, and interesting. Think about what you like to see in your feed. No one likes to be sold [to] or see commercials all the time."
Overpromotion is a serious pitfall of social media and could cost you followers and reduce engagement.
3. Set up a content calendar.
Publishing regularly is key for any successful social media account. Mancine suggested setting up a content calendar for your posts because it's important to be consistent. An easy way to set up a content calendar is through a social media tool such as Buffer or Hootsuite.
But don't overdo it, said Eric Fischgrund, founder of FischTank, a marketing and public relations firm. "[Many] companies just start posting away. You'll see engagement spike initially; then people start tuning you out. Only share things that are impactful."

  continue reading

217 에피소드

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