The Ultimate Behavior Triggers with Dr. Rebecca Heiss


Manage episode 289777464 series 2896922
Player FM과 저희 커뮤니티의 Marion Abrams 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Effective marketing is about motivating people to take an action - to follow your podcast, to hear your important message, to buy your product, read your book, or donate to your cause. Dr. Rebecca Heiss is an evolutionary biologist who studies evolutionary psychology. That means she's immersed in the age old baked in behavioral triggers we carry deep within ourselves. She's just published a book called instinct. Our brains excel at making split second decisions based on instinct. She explains the instinctual drivers of behavior that she covers in her book, we look at each of these and how they apply to the world of marketing. They include the drives for survival, procreation, variety and belonging.

Follow Up:

Rebecca’s Book Instinct: Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success Hardcover

More about Rebecca:

Learn about Podcast coaching


Marion Abrams


Kris Zarnoch

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