463 Deflation, the Internet, and Entrepreneurial Resilience w/ Jeff Booth


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Jeff Booth led BuildDirect, a technology company he co-founded in 1999, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption.

BuildDirect aimed to simplify the building industry and graduated from online catalog to logistics network to artificially intelligent platform.

Last year, Jeff released his first book “The Price of Tomorrow – Why Deflation is Key to an Abundant Future” where he outlines the current state of our economy and what must happen to enable a brighter future.

Jeff believes it essential for everyone to understand the deflationary nature of technological progress and the implications of this core truth. In this episode, Aaron and Jeff discuss this idea, the story of BuildDirect, and how anyone can use this period of upheaval as an opportunity.

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Jeff Booth’s Challenge; Have empathy. Recognize that economic deflation and its symptoms are causing political polarization.

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If you liked this interview, check out episode 440 with Brent Johnson where we discuss his Dollar Milkshake Theory and its implications for entrepreneurs.

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