461 Ghostwriting and the Business of Books w/ Joshua Lisec

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Joshua Lisec has been a ghostwriter for a decade. Public figures hire him to write compelling books, newsletters, and tweets in their voice, so that they can build their media platform.

He has helped to write best selling and critically aclaimed books and teaches the best practices publicly online. Joshua coaches his clients to offer higher-ticket services, courses, and products in conjunction with book sales to build a sustainable business.

In this podcast, Joshua and Aaron discuss the business model behind most successful books, why traditional publishing deals are hard to get, and how ghostwriters are like actors.

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Joshua Lisec’s Challenge; Use the ‘Jobs to be Done’ framework to evaluate your business offering and improve it.

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