Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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TEI 305: Become a product naming champ
Manage episode 274880972 series 147192
ProdMgmtTalk에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ProdMgmtTalk 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Not many product managers get involved in naming products, and that is a mistake. If you were involved during the initial idea work and problem solving—creating a product concept that fulfills customers’ unmet needs—then you have valuable insights for the product name. You can be a great brainstorming resource to help Marketing or a naming consulting. That is, if you know the attributes of a great name, how to avoid naming mistakes, how to use a creative brief, and how to effectively brainstorm. Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. The author is Alexandra Watkins and she joins us to discuss many of these topics so you can become a product naming champ. Alexandra has created names or renamed many brands and products you would recognize, including the Wendy’s Baconator. She has many great tips for us that take the mystery out of naming.
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430 에피소드
Manage episode 274880972 series 147192
ProdMgmtTalk에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 ProdMgmtTalk 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Not many product managers get involved in naming products, and that is a mistake. If you were involved during the initial idea work and problem solving—creating a product concept that fulfills customers’ unmet needs—then you have valuable insights for the product name. You can be a great brainstorming resource to help Marketing or a naming consulting. That is, if you know the attributes of a great name, how to avoid naming mistakes, how to use a creative brief, and how to effectively brainstorm. Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. The author is Alexandra Watkins and she joins us to discuss many of these topics so you can become a product naming champ. Alexandra has created names or renamed many brands and products you would recognize, including the Wendy’s Baconator. She has many great tips for us that take the mystery out of naming.
…
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430 에피소드
모든 에피소드
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