Aimee Song on Building a Brand Beyond the Instagram Feed

Girlboss Radio

Aimee Song is an influencer, fashion designer, blogger, author, and entrepreneur. Since launching her blog, Song of Style, in 2008, Aimee Song has become an international influencer with over 5 million followers. She is a member of the Forbes 30 under 30, and was featured by The Business of Fashion as one of the 500 people shaping the fashion industry.

Whether she's being snapped on the streets at Paris Fashion Week or sharing her outfit of the day from dreamy locales, you've surely seen her inspiring style all over Instagram. Aimee has partnered with major brands from Chloe, La Mer to Volvo, and is also a bestselling author. Her book, Capture Your Style, was on The New York Times best-seller list with her follow-up, Aimee Song: World of Style published in 2018. Her brand has expanded into what influencers dream of building.

Listen in as Aimee shares tips on building brands that last, and ways to grow a meaningful social media presence.

This interview was recorded in front of a live audience at a Girlboss Rally with Sophia Amoruso. Watch this interview on Girlboss’s Youtube channel, here.

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Follow Aimee on Instagram at @songofstyle and @aimeesong

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