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Sports Interaction, Homestand Sports content and brand gurus discuss the integration of sports media and sports wagering
Manage episode 409237656 series 3539209
Steve McAllister에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Steve McAllister 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Michael Zitney, the director of content and brand for Sports Interaction, and Kevin Kennedy – who holds the same title for Homestand – were our guests on the latest episode of the Gaming News Canada Show. Zitney and Kennedy discussed the Sports Interaction/Homestand partnership and the creation of The Locker Room – a live show available on the sportsbook’s app during the past NFL season and during other major sports events. Sports Interaction’s content/brand lead also answered our questions about the business’s integration into Hockey Night in Canada this NHL season and tailoring its advertising and marketing strategy around the new standards put into place by the Alcohol and Gaming Commission of Ontario to restrict the use of athletes.
Kennedy spoke about the attraction – and evolution - of live events for sports fans post-COVID pandemic, and the ongoing efforts to inform and entertain fans and fans who wager on sporting events.
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117 에피소드
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