FoA 256: Agtech Collaboration and Data-Driven Decision Agriculture with Jim Ethington of Arable

Future of Agriculture

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Over the past decade, one of the areas agriculture has changed significantly is in the number of available digital tools that can be used on the farm. On the surface this is a great thing, but if - and only if - these tools are easy to use and produce actionable results. And even then, a farmer is only going to use so many tools even if they are all great.

Jim Ethington has been thinking about these issues for over a decade. He started at The Climate Corp in 2008, when it was still known as WeatherBill and was not yet exclusively an ag-focused company. He stayed with the company for a decade, through many milestones including the acquisition by Monsanto and the integration of the 640 drive that we featured in episode 241 with Craig Rupp. He left the company in 2018 as VP of Product to take a job as the CEO of Arable, which is where he still works today.

Arable offers systems that are easy to install on any farm to enable data-driven decisions using Measurements that Matter. With real-time, continuous visibility and predictive analytics of over 40 metrics, their flagship product, the Arable Mark is a straightforward and versatile tool that can be adapted to any field's demands, and can satisfy any producer's need to know even the most granular tidbit of information about their harvest.

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