“Adorkable” Brands, Blands, and CARLY (feat. Ben Schott, Bloomberg)


Manage episode 285374204 series 1854740
Player FM과 저희 커뮤니티의 Future Commerce 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
Bloomberg’s Ben Schott wrote the story that shook the millennial-pink branding world. His article on “modern blands” opened the eyes of many who felt tired by the well-trodden aesthetic of modern millennial brands. His most recent piece, “Generation Z, You’re Adorkable”, focuses its lens on Gen Z-focused brands and how their countercultural tactics might be nothing more than big-corp brutalism. Listen now!

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