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Episode 2 - Can you really raise more money by reducing the size of your portfolio?
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Our second episode features another conversation with David Lively, Senior Vice President for Alumni Relations and Development at Northwestern University. David is well known for his book Managing Major Gift Fundraisers: A Contrarian’s Guide.
In this episode, we explore one of the central arguments in David's book: major gift officers raise more money if they are assigned to fewer prospects. We ask David to explain this counterintuitive theory and tell us how he discovered this to be true in his own work.
We highly recommend checking out David's book, Managing Major Gift Fundraisers, which can be purchased on the CASE website.
This podcast is produced by The Solas Group, a fundraising analytics and predictive modeling firm. Visit us at www.thesolasgroup.com or write to us at podcast@thesolasgroup.com. We would love to hear from you!
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